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During my involvement with the IDSA Women in Design Deep Dive Conference Committee, I reflected on how attendees typically approach post-conference takeaways. This led me to recall the Business Model Canvas and related concepts such as the Business of You. As conferences are essentially opportunities for building value propositions, I developed The Conference Model to serve as a visual representation of one's conference experience.
By using this model, attendees can identify their career aspirations, goals, and plans, as well as their strengths, weaknesses, and opportunities for growth. Additionally, the Conference Model can help individuals determine the resources and support needed to achieve their goals.
Here is a basic Business Model Canvas for the Conference Model that involves attendees taking notes of speakers key takeaways to gain a valuable and actionable framework of their conference experience:
Speakers (Key Partners): Identify Conference organizers, event sponsors, speakers, attendees
Key Points (Key Activities): Attendees take notes of each speaker's key takeaways
Resources (Key Resources): Knowledge and expertise of speakers and attendees
Value Provided (Value Proposition): Attendees gain a comprehensive and actionable understanding of their conference experience. By reflecting on key takeaways and aligning them with their personal and professional goals, attendees can make the most of their conference experience and drive meaningful growth and development.
Audience (Customer Segments):
Professionals attending the conference
Students attending the conference
Organizations sending representatives to the conference
Speaker's target audience
Channels: Social media platforms (e.g. Twitter, LinkedIn) used by speaker and connect with other attendees
Connect (Customer Relationships): Facilitating networking and relationship-building opportunities among attendees and speakers
Benefits and Takeaways (Revenue Streams): Attendees reflect on how the takeaways align with their career aspirations, goals, and plans
Costs (Cost Structure): Attendees identify their strengths, weaknesses, opportunities for growth, and resources/support needed to achieve their goals
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